IDEA COUTURE

In the summer of 2012 I consulted as an innovation strategist at Idea Couture - a Strategic Innovation and Experience Design firm in San Francisco, Toronto, Shanghai, London and Mexico City.

As an Innovation Strategist, I worked directly with the Strategic Foresight team, performing extensive global scanning around alternate edible futures and developed scenarios to suggest market opportunities for a Fortune 100 consumer package goods company.

Developed ethnographic research to understand beauty narratives between millennials in Latin American countries. Created themes, personas and archetypes ,identified meaningful insights and emerging strategic market opportunities.

Designed positioning statements, naming conventions and creative mood boards to guide the brand strategy for the launch of an international beauty product.

I also led weekly meditation sessions in the mornings (that's how cool they are!)

See more of the awesome work Idea Couture does, visit their website to read great case studies on the Art and Practice of Innovation Strategy.

Check out MISC Magazine, their quarterly magazine on Design Thinking and Innovation.