“01. Good design is innovative.
02. Good design makes a product useful.
03. Good design is aesthetic.
04. Good design makes a product understandable.
05. Good design is unobtrusive.
06. Good design is honest.
07. Good design is long-lasting.
08. Good design is thorough, down to the last detail.
09. Good design is environmentally friendly.
10. Good design is as little design as possible.”