“4. Innovation: We define innovation as the organization’s ability to generate a game-changing or pattern breaking idea—either a new solution to an existing social problem or a new business or operational model. We also look for evidence that a culture of innovation exists within the organization—that there are processes for continuously developing significant new ideas, evaluating whether or not the organization should invest in a new idea, and plans in place to carry them out. At the highest level, a Social Capitalist winner is not a one-hit-wonder of innovation, nor does it endlessly pursue new ideas without significant results; it systematically and strategically uses innovation to maximize its social impact against its targeted problem.”